Back in 2015 consumer research has shown us that over 70% of consumers are likely to purchase an item based on social media influences.  According to PricewaterhouseCoopers nearly half (45%) of digital buyers worldwide said that reading reviews, comments and feedback on social media influenced their digital shopping behavior.  And lastly, EMarketer Retail stated 7 in 10 US internet users will use social media regularly in 2017. Gen Xer's alone are 67% likely to purchase a...